LinkedIn Tip #1: Customize your Public Profile URL
Why: Editing your LinkedIn Public Profile moves you up in keyword searches, plus it shows you are LinkedIn and tech savvy. You will use this shortened link to your profile on all job search documents, including your resume, business cards, email correspondences, etc.
How: When you first join LinkedIn, you are assigned a Public Profile (e.g., www.linkedin.com/in/Your-Name12/344/abc/5). You want to customize this to be more user and computer friendly (e.g., www.linkedin.com/in/yourname). Note the differences: you drop all the letters, numbers, and slashes after your name and in some cases, “pub” becomes “in." Note also that “Your-Name” becomes “yourname.”
Follow these eight steps. Incidentally, the former LinkedIn format took half the time and steps!
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